![]() When someone looks for something in a search engine, there are many results. It is an SEO element used to improve your click-through rate (CTR) and increase website visitors. Usually, you can see meta descriptions in the search engine result pages under the titles of the websites. What is a Meta Description?Ī meta description is a few lines of text that describe the content of a page. And just like adding the open graph tags to your content is part of your publishing process, be sure to check that Facebook, Twitter and LinkedIn are correctly displaying those tags before your content has a chance to go viral.Looking for ways to set up meta descriptions and improve your SEO? We’ve got you! Learn the best way to add meta descriptions in WordPress with this step-by-step guide. ![]() These tools will help you preview and debug any issues with your open graph social metadata. If it’s already in the system, Facebook lets you scrape the URL again to get the updated data. Here are the important links (seriously, save this post and bookmark the tools):Įnter your URL to see how each network will display it when shared. Thankfully, each site offers a tool that lets you tell their crawlers to scrape your content again and look for updated open graph tags. So what do you do if Facebook, Twitter and LinkedIn are still using the wrong data? Scrape Your Open Graph Data Using Social Media Share Tools ![]() (Incognito mode logs you out of your site and clears any cookies you have, so you get a “neutral” look at your site.) Right click, View Source and check that your tags are correct. After you clear your cache, open a new browser window in Incognito or Private Browsing mode and visit your website. To verify that your tags are updated everywhere, clear your cache. Depending on your website setup, you may want to ensure that you’re not seeing something different from what the public is seeing.įor example, if your site uses a caching plugin or is hosted with a webhost like WP Engine with built in web caching, you (as a logged in user) may see the updated code – where other surfers may not. If the code is correct, double check that everyone is seeing it correctly. If they don’t, you need to save your post again. These tags should include your custom title, description, and image URL. ![]() Look for the following tags (just do a Ctrl+F search): The easiest way to do this is to right click and “View Source” on your page to check out the code itself. When Your Open Graph Data Isn’t Being UsedĮven after you update your open graph data, you may find that Twitter and Facebook aren’t actually displaying it correctly.įirst, make sure that your data is actually being updated. If for some reason your audiences on Facebook and Twitter are totally different and require a different marketing message, obviously customize appropriately.Īfter you save, your open graph data will be updated. Generally, using the same title, description, and image for both Facebook and Twitter is perfectly acceptable. ![]() When editing your SEO title and meta description, click the “share” icon to access the social media tabs, where you can enter your title, description, and images for Facebook and Twitter. The easiest way to set your open graph data is using the incredibly popular WordPress plugin Yoast SEO. First, A Reminder of How to Set Your Open Graph Data Here’s how you can fix your Facebook, Twitter, and LinkedIn share images and text. But what happens when your custom images and text aren’t actually being used? There’s nothing more frustrating than prepping a piece of content marketing, publishing it, and sharing it on social media only to find… it’s showing the wrong preview image.Įntering open graph data - title, description, and image - should be a part of your checklist when publishing content. ![]()
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